Bahrain Tourism and Exhibitions Authority successfully conducted its first four-city roadshow in India. The event was conducted in the cities of Mumbai, Chennai, Bangalore and Delhi on September 12th, 13th 15th and 16th respectively.
The four-city roadshow witnessed the participation from hospitality, travel, and tourism companies from Bahrain in order to reconnect and build new connections with the Indian travel agents. The event was attended by 400 plus agents across the four cities, which aimed to connect Indian travel agents with destination management companies, hotels, and attractions in Bahrain.
Maryam Toorani, Director of Marketing and Promotion at BTEA said: “The purpose of the roadshow is to strengthen travel trade relationships in order to increase visitor arrivals from India to our beautiful Kingdom of Bahrain. India is one of the most important source markets for Bahrain and as such the Bahrain Tourism & Exhibitions Authority is confident that this initiative will further enable and enhance an expansion in the Indian Market”
The prime focus has been placed on achieving a notable number of visitors in the coming few years from varied segments such as leisure, MICE, and weddings.
The event began with the trade having one on one B2B meetings with the stakeholders. Following that the travel trade community was educated through a presentation on Bahrain as a destination for Indian travelers. The presentation highlighted that the country has something to offer to every type of traveler from millennials to young couples, from honeymooners to business travelers. The roadshow gave a chance to highlight that Bahrain is the perfect holiday destination for Indian travelers with the convenient e-Visa process and the multiple direct flights which take you to Bahrain in less than 4 hours. Bahrain as a destination has a variety of offerings for its travelers from beautiful beaches, adventure activities, luxurious accommodation options, pearl diving, heritage, culture, and food. The destination is also home to the world-famous Formula one race.
At this event, the #friendsofBahrain concept was introduced to the audience present. The concept behind this hashtag is that anyone who is associated with the destination, promotes it is a friend of Bahrain or as the Bahrain’s brand evangelists. The #friendsofBahrain hashtag will be used by the tourism board in all future communications, encouraging travelers, trade and influencers to use it to promote ours and yours one and only Bahrain!
Be it a fun-filled family getaway, active holidays, one-of-a-kind cultural experiences, opulent resorts, theme park, exotic islands, or world-class shopping excursions, Bahrain has something for everyone. Bahrain is a destination where travelers will feel like home and have a memorable vacation.
Bahrain Tourism and Exhibitions Authority was established in 2015 under the Royal Decree number (76) for the year 2015 issued by His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain.
Bahrain Tourism and Exhibitions Authority (BTEA)’s scope of work includes all sectors related to national tourism affairs in the Kingdom: organize conventions and trade exhibitions in the Kingdom of Bahrain; attract international, regional and local conferences to be hosted in the Kingdom; establish, manage, promote and maintain the Authority’s conventions and exhibitions centers directly or through specialized companies or firms BTEA establishes solely or in partnership with others for the same purpose; grant licenses for conventions and trade exhibitions, supervise and assess them.
The Tourism sector aims to attract prominent international events that engage large number of tourists and strengthen the position of Bahrain as an important tourism attraction on a regional and international level.
BTEA also aspires to boost the Tourism sector’s contribution in the national economy, in line with the Bahrain Economic vision 2030 and toward achieving the goals of the Economic Development Board.