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We, at Travel Agents Association of India (TAAI) expresses its unwavering solidarity with our motherland — India — and stands firmly with our Armed Forces, the Government of India, and the brave citizens residing in the border regions of Gujarat, Punjab, Chandigarh, Rajasthan, Himachal Pradesh, Leh & Ladak and Jammu & Kashmir.
The cowardly and barbaric attack in Pahalgam that targeted innocent locals and tourists is not just an attack on Kashmir — it is an assault on India’s sovereignty, its unity, and the very soul of our peaceful nation. We mourn the lives lost, pray for the recovery of the injured, and demand justice with conviction and urgency.
TAAI stands in absolute trust and confidence with the Government of India in its response to this grave provocation and violation of peace. We echo the sentiments of a billion Indians — we will not be silent spectators when our people are killed and our soil is attacked.
Furthermore, we urge the Government of India to immediately issue strong travel advisories against countries like Turkey and Azerbaijan, whose diplomatic posture and associations suggest implicit or explicit support to hostile regimes that promote or harbor terrorism from Pakistan. These countries thrive on Indian tourism, and it is unacceptable for Indian travelers to fund destinations that do not respect India’s security concerns.
TAAI calls upon the travel trade across India to refrain from the promotion and sale of tourism to these nations until their governments demonstrate support for India’s fight against terrorism. The security of our citizens is also at risk when they travel to these nations. No Indian tourist should be sent to a country that disrespects our soldiers, our citizens, or our sovereignty.
TAAI will stand shoulder to shoulder with all its members in affected regions of Western and Northern India. We are activating a special response team to provide continuous support, guidance, and assistance to all members facing disruptions or distress. As the nation’s apex travel trade body, we reaffirm that we are available 24×7, and we will leave no stone unturned in protecting the interests of our members and the industry at large.
Tourism has always been a messenger of peace — but patriotism comes before business. And when our nation bleeds, we rise not just as travel professionals, but as proud Indians. We will not forget, we will not forgive — and we will act with responsibility and resolve.
TAAI appeals to all its members across India and overseas to:
- Stand united in support of our affected colleagues and citizens,
- Refuse business from or with any country that supports terror,
- Raise their voices for justice, security, and accountability.
Let this be our collective pledge — that India and Indians shall never stand alone in times of crisis.
